Online Marketing

  • Interessanter Bericht über EBay bzgl. Online Werbung:

    https://freakonomics.com/podcast/advertising-part-2/

    Zitat

    And we took a third of these D.M.A.’s, and we turned off all paid-search advertising. This was an extremely blunt experiment where we’re saying, “What would happen if we didn’t advertise at all?” And to our surprise the impact on average was pretty much zero.